and Brand Development
Logos are a necessary tool to help your clients remember your company and the services you provide them. Traditionally used for business cards and signage, logos are now an important part of web marketing.
Monsieur Egg is a customized pushcart preparing gourmet breakfast items in downtown Los Angeles. The client requested a strong, clear logo with a hand-drawn font that would evoke the illustration style of graphic novels and underground comics. At the same time the project required a clean pictographic masthead for the client's marketing needs, which are heavily oriented towards social networking sites like Facebook and Twitter.
This logo was requested by our client as a company masthead for a cycling cap in conjunction with a marketing/public service campaign encouraging physical fitness as a key preventative component of clinical medical care. The challenge was to design a dignified logo aesthetically consistent with the brand identity of an established medical care provider, but which simultaneously functions as an appealing pop icon at home on an article of casual athletic clothing.
Art Museum Logo
To coincide with the re-launch of their website, Plant-Projects designed a logo for the Anderson Museum of Contemporary Art. The idea behind the logo was to create an identity that was at once modern and clean while giving a simultaneous nod to the museum’s southwestern heritage. The color scheme of the logo’s prismatic diamond array is inspired by the singular beauty of central New Mexico’s natural landscape.
Bostwick Design is an architectural firm that specializes in new construction and renovation for educational, public, and health institutions, and residential clients. They required a strong corporate identity that would work well in color on their business cards and letterhead and also standout on black and white architectural sheets. The composition and palette are designed to strike a balance between boldness and tradition; structure and motion.
Noun Design’s logo was developed as a retro-inspired homage to your home computer’s manual interface. The staggered four-key grid of the logo design references the interplay between language, objects, images and ideas that materializes when one symbolic system is translated into another via computer keyboard. The design was intended to instill confidence in the company's ability to efficiently transform a client's abstract ideas into real-world phenomena as well as translate the spirit of a client's physical products into language, copy and iconography for purposes of marketing and advertising.
Plant's logo pairs the austere minimalism of twentieth-century modernist design with a friendly, pictographic pop sensibility. As with the company name, the logo is a kind of double entendre, operating as a simultaneous reference to both heavy industry and organic initiative.